¿Para qué patrocinio de marca?

Pasos para decidir por qué realizar un patrocinio de marca


EVP: Employer Value Proposition

Cuáles son los valores y creencias que impulsan la marca.


Brand Assets Management vs Brand Guardianship

Cómo el Brand Guardianship asegura el crecimiento de tu marca.


Desaparición de las marcas

¿…Y si tu marca desapareciera? ¿A quién pertenecen realmente las marcas? Analizamos la diferencia entre marca y producto y exponemos ejemplos que lo clarifican.


Branding en mercados internacionales

Factores clave para expandir la marca internacionalmente.


Patrocinio: estrategia de marca

Real Madrid & Caixabank: ¿un afortunado noviazgo?


Calm over the horizon

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.